
REI Co-op
Subject line
Shop Gently Used Gear–Just for Members
What it is doing
This email uses a clean, modular layout with a strong hero section promoting used gear. The design effectively uses a two-column layout for membership benefits and a clear call to action. The footer is comprehensive, including legal disclaimers and contact information.
Worth stealing
The email effectively promotes a member-exclusive benefit (used gear) while also highlighting other membership perks like return policies and credit card rewards.
Attributes
In the library