REI Membership
Subject line
Your Coupon is About to Expire
What it is doing
This email uses a clean, modular layout with a strong visual hierarchy. The main call to action is prominently placed and repeated, and the use of a distinct coupon code helps track usage. The email effectively combines a promotional offer with membership benefits and account management links.
Worth stealing
The email effectively uses urgency to drive action for an expiring member coupon, clearly stating the discount code and expiration date.
Attributes
expiration noticeretail fashioncorporatesingle columnretentionurgentmediumUS
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