The New York Times
Subject line
Breaking news: Giuliani fails to appear for trial deciding the fate of his Florida home
What it is doing
This email is a breaking news alert, using a very minimal design with a single hero image and a prominent headline. The layout is a simple single column, focusing on delivering the news quickly with a clear call to action to 'Read more'. The footer includes multiple unsubscribe options and links to other NYT properties.
Worth stealing
The email effectively uses a 'Breaking News' banner and a single, impactful image to convey urgency and importance for a news alert.
Attributes
newslettermedia publishingeditorialsingle columnretentionneutralshortUS
In the library