TimeChi
Subject line
It’s over [NAME]
What it is doing
This email uses a very minimal, text-heavy design with a single column layout. The primary CTA is a button, but there's also a secondary text link for users who have already purchased, which is a good way to segment. The P.S. is used effectively to offer an opt-down rather than a full unsubscribe.
Worth stealing
The email effectively uses urgency with a clear deadline and offers a secondary CTA for users who have already converted, preventing unnecessary unsubscribes.
Attributes
expiration noticesaasminimalsingle columnactivationurgentshortAU
In the library