
Tixel
Subject line
Sydney! Oasis is tomorrow. Last chance to go.
What it is doing
This email uses a simple, single-column layout to promote last-minute tickets for an event. It effectively uses urgency and social proof ('fans are still buzzing') to drive conversions. The inclusion of a referral program in the footer is a smart way to leverage existing users for new acquisitions.
Worth stealing
The email effectively creates urgency by highlighting the 'last chance' aspect and the rapid disappearance of tickets for a highly anticipated event.
Attributes
In the library