
Twenty20
Subject line
Last chance for 7 days of premium photos on us
What it is doing
This email uses a plain text, personal email style to re-engage a user with a free trial offer. It features a single, clear call to action and a simple signature, mimicking a direct message from a staff member. The lack of images and minimal formatting aims for a personal, non-marketing feel.
Worth stealing
The email is designed to look like a personal message from a staff member, using plain text and a simple signature to build trust and encourage trial activation.
Attributes
In the library