Zimmermann
Subject line
Twisted Romance: Our Cruise 26 Collection Is Here
What it is doing
This email uses a full-width hero image with text overlay to announce a new collection. It features multiple calls to action, including a primary button and secondary text links, all in a clean, image-heavy layout. The design relies on the visual impact of the photography rather than extensive text.
Worth stealing
The email effectively uses a large, aspirational hero image to immediately convey the mood and theme of the new collection.
Attributes
product launchretail fashionluxurysingle columnacquisitionwarmshortAU
In the library