Lime
Subject line
New: Get flat-rate rides with LimePrime in Sydney
What it is doing
This email uses a single-column layout with a strong, bold headline and clear value proposition. The design relies on a simple colour palette and large, readable text to communicate the new flat-rate pricing structure effectively. A single, prominent CTA button guides users to try the new feature.
Worth stealing
The email effectively communicates a new pricing model with a clear, concise breakdown of benefits and costs, using a playful tone.
Attributes
product launchtransportbold graphicsingle columnretentionplayfulshortAU
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