Starter
For your first email program.
$16USD / month
$192 billed yearly.
20,000 emails / month
Choose Starter- 5 brands · 3 seats
- 5 custom sending domains
- 500 email verifications/month
- $1.50 / 1,000 extra emails
All three look like the paper. A cream page, a serif headline with its second line in italic, a quiet photo of a morning table, and a numbered list set like a contents page. An AI agent wrote, designed and built every one of them in Nitrosend.1
Welcome email
"You're in. Pull up a chair." The welcome opens with the paper's first print date, September 18, 1851, then lists what the subscription opens: the news, The Athletic, Audio, Cooking, Games and Wirecutter.
It ends with one habit to start: pick one of the Times' 100+ newsletters and read it tomorrow morning. A single small habit is easier to keep than a list of features.
Newsletter email
"The world, before nine." Before Nine is a morning newsletter made up for this study, not a real Times newsletter. It has three short stories picked because they will still matter tonight, each with a one-line summary.
It ends with one thing to play: Crossplay, the Times' first two-player word game, which launched as its own app in January 2026.
Christmas email
"Give them the world." A gift guide with four subscriptions, each matched to a person: All Access for the one who reads everything, Cooking for the cook, Games for the puzzler, The Athletic for the fan.
A short section explains how a gift works: you pick the day, they get an email, you pay once. Explaining the steps removes the doubt that stops people buying a gift subscription.
What makes these emails work
- Layout. A serif headline with an italic second line, a calm photo, then a numbered list like a contents page and one button.
- Color. Cream paper, black type and very little else.
- Copy. Measured and warm, written like a note from the paper to a reader.
- Facts. Dates, products and the Crossplay launch come from the Times' own pages.
Build these emails in Nitrosend
- Connect Nitrosend to Claude, ChatGPT, Cursor or any AI that supports MCP. Setup is on the email MCP page, and Claude users can follow the guide to sending email from Claude.
- Paste the prompt below, with your own website in place of [your website].
- Review each email in Nitrosend, check the images and copy, and send yourself a test.
Paste the prompt into Claude, ChatGPT, Cursor or any AI with Nitrosend MCP connected, and swap in your own brand.
Using Nitrosend, design and build a welcome, newsletter and Christmas email for my brand, in the style of these The New York Times email examples: https://nitrosend.com/email-examples/brands/nyt My brand's website is [your website]. If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app. Then write and design every email, build each one in Nitrosend, and send me a test of each email.
FAQ
Which email types are on this page?
Three: a welcome, a morning newsletter and a Christmas gift guide.
Is Before Nine a real New York Times newsletter?
No. Before Nine was invented for this study to show the format. The Times' own morning newsletter is The Morning.
Were these emails designed as concepts for The New York Times?
Yes. They are concept emails designed for The New York Times using the Nitrosend MCP. Claude wrote the copy, made the images and built each email as a draft flow in Nitrosend. To make the same set for your own publication, copy the prompt on this page into any AI connected to Nitrosend.
Can I make these emails for my own publication?
Yes. Copy the prompt above into an AI assistant connected to Nitrosend and give it your website. It writes, designs and builds each email in your brand in Nitrosend, then sends you a test.
Go deeper
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1 The New York Times is not a Nitrosend customer and did not send or endorse these emails. Every image in them is concept artwork.