![Tally Forms welcome email: Welcome to Tally, [NAME]!](/email-examples/img/195f91f2d53c10c5-t.webp)
What a welcome email is
A welcome email is the first message a brand sends after someone signs up, subscribes or joins: it confirms they are in and tells them what to do or expect next. A good one greets the reader, delivers whatever the signup promised and asks for one next step.
We collected 468 of them from 389 brands out of two ordinary inboxes, sent between 2016 and 2026. Nothing here is a mockup. This page shows 145 from 142 brands. 196 of the 468 have been published as images so far, and we left 51 of those off this page: repeats of a template the same brand already has here, emails showing personal details or codes made for one recipient, test or private sends, broken renders, and a few for other reasons. 395 of the 468 were sent in 2023 or later, and the grid starts with recent ones.
The grid leans longer and more designed than the collection: 19 of the 145 here are plain text, against 30% of all 468, and 51 are short or very short, against 54%. For the plain notes, pick Plain text under More filters.
Browse 145 welcome emails
Tap an industry to narrow the grid, or open More filters for layout, tone, length and audience. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Tally Forms
Welcome to Tally, [NAME]!
Castlery
Welcome to Castlery
Feedly
A quick hello
Lime
Welcome to Lime
Suno
Welcome to Suno! Your first song is waiting
Outdoor Voices
Welcome to OV.
Too Good To Go
Welcome to Too Good To Go!
Yelp
Welcome to Yelp, [NAME] ✨
Claude Code
Welcome to Claude Code
Tangle
Welcome to Tangle! Please read me :)
Akiflow
You're 2 minutes away from full productivity 🚀
PocketSmith
Welcome to PocketSmith - let's get started, your way
CuriosityStream
Start watching the best in factual entertainment 📺
Curiosity Stream
Your free trial awaits 🍿
Escaping Flatland
Welcome to Escaping Flatland
Dick Smith
[NAME], Welcome to Dick Smith!
GoGet
📲 Ready to GoGet? Download the App and Start Booking Today!
Turso
Welcome to Turso Cloud!
Guzman y Gomez
Hey [NAME] 👋 Welcome to GOMEX Rewards!
Origin Energy
[NAME], welcome to Origin internet
Nabeel S. Qureshi (via Substack)
Welcome to Nabeel S. Qureshi
Netflix
Welcome to Netflix! Ready to dive in?
Halcyon Nights
Welcome to Halcyon Nights! ⭐️
One Playground
Welcome to One Playground!
How welcome emails differ by industry
Welcome emails by industry against all email, same two inboxes
468 welcome emails (131 SaaS, 113 shops, 53 media) and 12,711 emails| What we measured | All welcome | SaaS | Shops | Media | All email |
|---|---|---|---|---|---|
| Warm in tone | 57% | 44% | 77% | 55% | 15% |
| Instructional in tone | 32% | 51% | 10% | 26% | 37% |
| Short or very short | 54% | 68% | 61% | 42% | 53% |
| Plain-text layout | 30% | 38% | 13% | 40% | 32% |
| Has a hero image | 15% | 5% | 37% | 17% | 12% |
| Uses the reader's first name | 50% | 46% | 47% | 30% | 40% |
| Asks for one thing only | 32% | 31% | 39% | 21% | 30% |
| Median calls to action | 2 | 3 | 2 | 3 | 2 |
| Says "welcome" in the subject line | 80% | 79% | 75% | 83% | 4% |
| Subject line leads with a discount | 4% | 2% | 12% | 0% | 11% |
| Median subject line length | 5 words | 4 words | 5 words | 4 words | 7 words |
"Shops" here means ecommerce: fashion, beauty, home, food and online stores. A welcome email is far warmer than the average email a brand sends: 57% are warm in tone, against 15% of all email. How warm depends on who sends it. Shops are warm 77% of the time and open on a hero image in 37%, while SaaS welcome emails are the most instructional (51%) and often plain text (38%, second only to media at 40%), because they are teaching someone to use a product. Media and SaaS welcome emails carry the most links, a median of 3 calls to action, and 38% of the media ones carry five or more.
The usual advice is one clear next step. Only 32% of the welcome emails we collected ask for one thing, about the same as email overall (30%), and shops come closest at 39%. Subject lines run short: the median is 5 words against 7 for all email, and 80% say "welcome". The SaaS ones are broken out further in SaaS welcome email examples.
What the set looks like
Three shapes repeat across the ones shown. The note from a person asks for a reply: Feedly's CEO asks how you heard about Feedly, and Tangle's founder asks two questions and asks you to answer them. The one-step email points at a single button, like Tally's button to create a form. The offer email puts a discount up front, like House's $20 off, in the subject line and again in a boxed code.
By layout
all 468 welcome emails collected| Layout | Emails | Share of the set |
|---|---|---|
| Single column | 310 emails | 66% of the set |
| Plain text | 139 emails | 30% of the set |
| Two column | 15 emails | 3% of the set |
| Grid of blocks | 4 emails | 1% of the set |
By length
all 468 welcome emails collected| Length | Emails | Share of the set |
|---|---|---|
| Short | 184 emails | 39% of the set |
| Medium | 174 emails | 37% of the set |
| Very short | 70 emails | 15% of the set |
| Long | 40 emails | 9% of the set |
Long welcome emails are rare. More short notes from every kind of sender are in plain-text email examples.
Next to this one
The same library, cut a different way: welcome emails from software companies, onboarding emails and activation emails that follow a welcome, emails asking a new subscriber to confirm their address and verification emails that often arrive first, discount offer emails for the offer-led kind, and every email from fashion brands or media brands.
Questions about welcome emails
Greet the reader by first name, say "welcome" in the subject line, keep it short and ask for one thing. Of the 468 welcome emails we collected, 50% use the first name, 80% say "welcome" in the subject and 54% are short or very short. The last step is the one most skip: only 32% ask for exactly one thing.
The 145 on this page are real ones. Feedly's CEO asks how you heard about the product, Tally sends one button to build your first form, YouTube TV walks you through setting up your devices, and House puts $20 off in the subject line. 134 of the 145 were sent in 2023 or later.
Half use the reader's first name: 50% of the 468 welcome emails we collected do, against 40% of all email in the same inboxes. Notes from a person get to a question within the first few lines: Feedly's CEO asks how you heard about Feedly, and Tangle's founder asks two questions and asks you to reply.
Say welcome and keep it short. 80% of the 468 we collected say "welcome", the median runs 5 words against 7 for all email, and 4% lead with a discount. On this page: "Welcome to Tally, [NAME]!", "Welcome to Tangle! Please read me :)", "Welcome to House®! Enjoy $20 off Your Purchase!" and Feedly's "A quick hello".
Shops use one more often, but in the subject line it is rarer than you might think. 12% of welcome emails from fashion, beauty, home, food and online shops lead their subject with a discount, against 4% of welcome emails overall and 11% of all email. House's is on this page.
196 of the 468 are published as images so far. We took 51 off this page: 16 repeats of a brand's own template, 21 showing personal details or codes made for one recipient, 5 test or private sends, 4 broken renders and 5 for other reasons. The percentages still describe all 468.
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