2024 Democratic Convention
Subject line
[WATCH] We want to make sure you’ve seen this clip from the 1996 Democratic National Convention 💃 →
What it is doing
This email uses a single-column layout with a strong focus on text and multiple calls to action. The design incorporates a video clip (implied by the 'WATCH' in the subject and 'take a look' text) to engage the reader, and uses a clear donation ladder with distinct buttons for different amounts. The legal disclaimers are extensive but well-structured at the bottom.
Worth stealing
The email effectively combines a nostalgic pop culture reference with a sweepstakes incentive to drive donations and engagement for a political event.
Attributes
promotionalgovernmentutilitariansingle columnacquisitionurgentlongUS
In the library