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Brooks Running product launch email: Find your float state in the Glycerin 20

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Brooks Running product launch email, full length

Brooks Running

product launch · July 2023

Subject line

Find your float state in the Glycerin 20

What it is doing

This email uses a modular layout to showcase different variations of a single product, with clear calls to action for each. The design effectively uses product photography and customer testimonials to build interest. The 'Shop now. Wear now. Pay later with Afterpay' section is a good example of integrating payment options into the promotional content.

Worth stealing

The email effectively uses customer testimonials to add social proof and highlight product benefits from a user perspective.

Attributes

product launchecommercebold graphicmodular gridacquisitioninstructionallongAU
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