Australia Post
Subject line
Update to our parcel tracking notifications
What it is doing
This email uses a single-column layout with a clear hierarchy of information, starting with a prominent headline and then breaking down the changes into digestible paragraphs. The use of bolding for key phrases helps guide the reader's eye. It includes a clear call to action for opting out, and a standard footer with legal and contact information.
Worth stealing
The email clearly communicates a significant change in service terms and privacy implications, offering an opt-out option and detailing privacy protection measures.
Attributes
account noticelogisticscorporatesingle columnaccount admininstructionallongAU
In the library