Biome product launch email: CastorGuard Meet Zinc Oxide 💜 Welcome to the family CastorBub!

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Biome product launch email, full length

Biome

product launch · September 2025

Subject line

CastorGuard Meet Zinc Oxide 💜 Welcome to the family CastorBub!

What it is doing

This email introduces a new product, CastorBub, by comparing it to an existing, well-reviewed product, CastorGuard. It uses a clear product grid for related items and a prominent call to action. The design effectively uses a two-column layout for product presentation and a single column for the main product introduction.

Worth stealing

The email effectively cross-promotes a new product by linking it to an existing, highly-rated product from the same 'family'.

Attributes

product launchbeautyeditorialtwo columnacquisitioninstructionalmediumAU
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