Bobby Casey
Subject line
"I doubled my business since that first event..."
What it is doing
This email uses a plain text, conversational style to invite recipients to a mastermind event. It leverages two short testimonials to build social proof, and clearly states who the event is for and who it is not for. The single CTA is a text link, reinforcing the plain text approach.
Worth stealing
The email effectively uses a 'who it's for / who it's not for' section to qualify leads and set expectations for a high-ticket event.
Attributes
event inviteprofessional servicesplain textplain textacquisitioninstructionalmediumUS
In the library