Buck Knives
Subject line
Welcome to the Buck Family! Take 10% Off Your Next Order*
What it is doing
This is a concise welcome email that prominently features a discount code and call to action. It uses repetition of the coupon code and CTA to ensure visibility, and includes a small product recommendation section to encourage immediate browsing. The layout is simple and direct, focusing on conversion.
Worth stealing
The email effectively uses repetition of the coupon code and CTA to ensure the discount is noticed and acted upon, despite its short length.
Attributes
welcomeecommerceutilitariansingle columnonboardingwarmshortUS
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