Bumble
Subject line
Ready to Meet New People?
What it is doing
This is a plain text email with a strong personal message from the founder. It uses a conversational tone and focuses on the brand's mission and values rather than features. The email is short and direct, concluding with a single call to action.
Worth stealing
The email is a personal message from the founder, emphasizing the brand's mission and values, which is a strong way to build connection with new users.
Attributes
welcomesaasplain textplain textonboardingwarmshortUS
In the library