Glossier
Subject line
Welcome to Glossier Membership!
What it is doing
This email uses a clean, image-heavy layout with a strong hero image and a clear call to action. The design is minimal, focusing on a single benefit (free keychain) and then listing other perks. The use of a unique promo code for the keychain is a good way to track engagement.
Worth stealing
The email effectively uses a free gift (keychain) as a primary incentive to engage new members, with a clear call to action and promo code.
Attributes
welcomebeautyminimalsingle columnonboardingwarmshortUS
In the library