Childcare Choice
Subject line
Canberra’s Mother’s Day insult to mums
What it is doing
This email uses a single-column layout with a strong editorial feel, presenting a political commentary and call to action. The design is text-heavy, relying on clear headings and paragraph breaks rather than images to convey its message. A notable feature is the use of a 'WATCH THE RESPONSE' text link styled to look like a play button, which is a clever way to integrate multimedia without embedding a video.
Worth stealing
The email effectively uses a text-based 'play button' graphic to link to video content, maintaining a text-heavy, editorial aesthetic while offering multimedia engagement.
Attributes
newsletternonprofiteditorialsingle columnadvocacyurgentlongAU
In the library