Childcare Choice
Subject line
Oh Pauline.
What it is doing
This email uses a single-column layout with a strong, opinionated headline. The body text is long and conversational, broken up by a single, prominent call to action. The design is text-heavy, relying on persuasive copy rather than imagery.
Worth stealing
The email uses a highly personalised and emotionally charged opening to engage the recipient in a political advocacy campaign.
Attributes
promotionalnonprofitutilitariansingle columnadvocacyurgentlongAU
In the library