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Subject line
How much does loyalty to your health fund cost you?
What it is doing
This email uses a single-column layout with a clear header and a strong call to action. It effectively uses statistics and a personalised greeting to highlight the potential savings on health insurance. The design is clean and focuses on persuasive text rather than heavy imagery.
Worth stealing
The email cleverly re-engages a customer who previously compared energy, pivoting to health insurance with a personalised hook.
Attributes
promotionalfinancecorporatesingle columnre engagementurgentmediumAU
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