Cornell Lab of Ornithology
Subject line
eNews: How Many Birds Will You Find Next Weekend? Get Ready for the Great Backyard Bird Count! 🐦🐤🐦🐤🐦🐤🐦
What it is doing
This email uses a single-column layout with a clear hierarchy for its many content blocks, each introduced by a bold heading and often accompanied by a relevant image. The design effectively balances text and images, using large, high-quality bird photography to break up the content and add visual interest. Calls to action are clearly marked with blue text links, and some offers include coupon codes.
Worth stealing
The email effectively uses high-quality, large-format bird photography to enhance engagement and break up the extensive content, making a long newsletter feel less overwhelming.
Attributes
newslettereducationeditorialsingle columnretentioninstructionallongUS
In the library