Cotton On
Subject line
Shopping for Short Sleeve?
What it is doing
This email uses a simple, single-column layout with a clear hero image and a product grid. Each product entry features an image, product name, and a 'SHOP NOW' CTA, making it easy for the user to return to specific items. The design is clean and focuses on driving re-engagement with previously viewed products.
Worth stealing
The email effectively uses a question in the subject line and a personalised greeting to re-engage the recipient with products they previously browsed.
Attributes
abandoned cartretail fashionminimalsingle columnretentionwarmmediumAU
In the library