Crocs Australia
Subject line
New Barbie styles just dropped 💖🎀🛍
What it is doing
This email uses a strong, singular visual theme with a dominant hero image and consistent branding. The layout is a simple single column, making it easy to scan, and uses a clear call to action for the new product line. The footer includes standard links and legal text, but also promotes the brand's app.
Worth stealing
The email effectively leverages a popular cultural collaboration (Barbie) with a strong visual identity and clear call to action.
Attributes
product launchretail fashionbold graphicsingle columnacquisitionplayfulmediumAU
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