EB Games
Subject line
🔒 Our black Friday prices are unlocked! Deals go live from 19 Nov 12.01AM AEST
What it is doing
This email uses a strong, dark background with high-contrast text and imagery to announce a Black Friday sale. It features a prominent hero image with a countdown timer and clear calls to action, guiding the user to 'Plan Your Shopping List' before the sale goes live. The layout is primarily single-column, making it easy to scan on mobile devices.
Worth stealing
The email effectively builds anticipation for a sale by announcing the unlock of prices and providing a countdown, encouraging pre-planning rather than immediate purchase.
Attributes
saleretail fashionbold graphicsingle columnretentionurgentmediumAU
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