
Ecosa
Subject line
We prefer Back Friday (not a typo).
What it is doing
This email uses a clean, editorial layout with a strong focus on product benefits and a clear sale offer. It features a two-column product grid for mattresses, each with original and discounted prices. The design effectively uses white space and a muted colour palette to highlight key information.
Worth stealing
The email uses a clever play on words in its subject line, 'We prefer Back Friday (not a typo),' to tie into both Black Friday sales and the brand's focus on back health.
Attributes
In the library