Eric Jorgenson
Subject line
Book of Elon: Now Available to Pre-order
What it is doing
This email uses a plain text, conversational style to announce a book pre-order. It relies on clear headings and bullet points to structure information about different ways to purchase the book. The email effectively uses a personal tone from the author to engage readers.
Worth stealing
The email uses a very personal, plain-text style, relying on direct communication rather than visual design to convey its message.
Attributes
product launchmedia publishingplain textplain textacquisitionwarmmediumUS
In the library