Free Press
Subject line
We're going to unsubscribe you
What it is doing
This is a plain text email with a very simple structure, using line breaks and minimal formatting. The key design element is the repetition of the core message and CTA, first as a summary and then with more detail. The email uses a P.S. for a final emotional appeal and includes a standard footer with social links and legal information.
Worth stealing
The email uses a unique approach to re-engagement by explicitly stating the intention to unsubscribe the recipient due to inactivity, framing it as a cost-saving measure for the non-profit.
Attributes
re engagementnonprofitplain textplain textretentionneutralmediumUS
In the library