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Glow Dreaming welcome email: Welcome to Glow Dreaming’s Star Program

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Glow Dreaming welcome email, full length

Glow Dreaming

welcome · November 2024

Subject line

Welcome to Glow Dreaming’s Star Program

What it is doing

This email uses a conversational, warm tone to welcome a new user to an app and highlight its features. It effectively uses bullet points to list benefits and includes a clear call-out for a free subscription, making the value proposition immediate. The design is likely simple, focusing on text and a single primary CTA.

Worth stealing

The email immediately highlights a significant freebie (12-month premium subscription) to encourage app engagement.

Attributes

welcomehealth fitnessplayfulsingle columnonboardingwarmshortAU
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