
Grill'd Relish
Subject line
[NAME], welcome to Relish!
What it is doing
This email uses a simple, single-column layout with a clear value proposition for joining the loyalty program. It features a prominent hero image and uses a two-tone background to visually separate the main content from the footer. The design effectively guides the user to understand the program's mechanics and benefits.
Worth stealing
The email effectively gamifies the loyalty program by framing benefits as 'unlocks' and offering a choice between a personal reward and a charitable donation.
Attributes
In the library