
Groupon
Subject line
Purchase Confirmed: Thank you for your purchase!
What it is doing
This email confirms a purchase and provides clear instructions for voucher redemption, both via app and web. It uses a two-column layout for the order details and a numbered list for instructions, making it easy to scan. The design prioritises app adoption with prominent CTAs and benefits.
Worth stealing
The email effectively promotes app download for voucher redemption while still providing clear web-based instructions for those who prefer not to install the app.
Attributes
In the library