Highland Titles
Subject line
Bigger Than Black Friday! 30% off Tartan Tuesday
What it is doing
This email uses a strong hero image with a clear headline and a single, prominent CTA button. The layout is simple and clean, focusing on the discount code and urgency. The use of a secondary text link for 'View All Accessories' provides an alternative path without cluttering the main offer.
Worth stealing
The email cleverly positions its 'Tartan Tuesday' sale as a way to beat the Black Friday rush, offering an exclusive discount to existing customers.
Attributes
discount offerotherbold graphicsingle columnretentionplayfulshortUK
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