Hostelworld
Subject line
Choose your Vienna aesthetic ✨
What it is doing
This email uses a three-column layout for its main content blocks, each with a distinct icon and heading, creating a 'vibe guide'. It effectively uses a mix of text and imagery, with a strong hero image and smaller illustrative icons to break up content. The design incorporates multiple CTAs, including a prominent primary button and several text links, guiding the user through different engagement points.
Worth stealing
The email effectively uses a 'vibe guide' structure with distinct sections for different travel styles, making the content highly scannable and engaging.
Attributes
promotionaltravelplayfulmulti columnretentionwarmlongEU
In the library