ING Australia
Subject line
[NAME], save up to 15% on ING Car Insurance online (1st yrs base premium only)
What it is doing
This email uses a clear, single-column layout with distinct sections for different insurance products and features. It effectively uses bolding and bullet points to highlight key benefits and calls to action. The design balances text with a prominent numerical saving figure to draw attention.
Worth stealing
The email includes a detailed 'For the curious' section at the bottom, explaining why the recipient received the email and how their name is used, which is a good transparency feature.
Attributes
promotionalfinancecorporatesingle columnacquisitioninstructionallongAU
In the library