
Kiss Active
Subject line
An update on your recent order 💓
What it is doing
This email uses a plain text, personal letter format from the founder to address potential shipping delays during a busy sale period. The design is minimal, relying on text and a single brand logo in the footer. It effectively conveys a personal, apologetic tone without any visual distractions.
Worth stealing
The email is written as a personal letter from the founder, which adds a human touch to a potentially negative customer experience.
Attributes
In the library