Labcorp
Subject line
Over 40? You should know about Lipoprotein(a)
What it is doing
This email uses a single-column layout with distinct sections for educational content and product promotion. It effectively uses bolding and larger text for key takeaways, and includes multiple calls to action, some as buttons and some as text links. The design is clean and functional, prioritizing readability and clear information hierarchy.
Worth stealing
The email effectively blends educational content about a health risk factor with direct calls to action for purchasing related lab tests.
Attributes
promotionalhealthcarecorporatesingle columnacquisitioninstructionalmediumUS
In the library