Cerebral Palsy Alliance
Subject line
[NAME], your gift can be doubled right now.
What it is doing
This email uses a single-column layout with a strong focus on storytelling to drive donations. The key design element is the repeated call to action, 'DOUBLE MY GIFT NOW', strategically placed after each section of the narrative. The email effectively uses a personal story to illustrate the impact of donations, aiming to create an emotional connection with the reader.
Worth stealing
The email effectively uses a matching gift campaign with a clear financial target and a compelling personal story to create urgency and encourage donations.
Attributes
promotionalnonprofiteditorialsingle columnretentionurgentlongAU
In the library