LastPass
Subject line
It’s the last day of your LastPass Premium trial
What it is doing
This email uses a simple, single-column layout with a clear call to action. The design effectively highlights the features that will be lost upon trial expiration, using bullet points for readability. The brand's logo is present at the top, and a concise footer includes legal links and a security reminder.
Worth stealing
The email effectively uses a 'fear of missing out' approach by listing features that will be lost if the user doesn't upgrade.
Attributes
expiration noticesaasutilitariansingle columnretentionurgentshortAU
In the library