Makeship
Subject line
You forgot me in the cart...
What it is doing
This abandoned cart email uses a playful tone and character-based imagery to remind the user of items left behind. It features a prominent hero image of the abandoned product and a product grid of bestsellers to encourage alternative purchases. The design is clean and uses a clear call to action.
Worth stealing
The email uses a 'sad' plushie character in the hero image to evoke an emotional connection and encourage completion of the purchase.
Attributes
abandoned cartecommerceplayfulsingle columnretentionplayfulmediumother
In the library