
Mix & Match Travel
Subject line
Welcome to the Points Programme
What it is doing
This email uses a single-column layout with a clear header navigation. It introduces a loyalty program, detailing how points are earned and used, and features a prominent call to action for prize draws. The design is clean and uses a consistent brand colour for buttons.
Worth stealing
The email introduces a 'Disloyalty Points' program, which is a playful twist on traditional loyalty programs.
Attributes
welcometravelcorporatesingle columnonboardingwarmmediumAU
In the library