My Disney
Subject line
Your birthday gift expires soon!
What it is doing
This email uses a clear visual hierarchy with a prominent hero area for the offer and a distinct section for redemption instructions. The design incorporates a mix of text and image-based CTAs, with a strong emphasis on the brand's character IP. The extensive legal fine print is placed at the very bottom, typical for promotional offers.
Worth stealing
The email effectively combines an urgent expiration notice with engaging content like trivia and cartoon shorts, encouraging interaction beyond just the discount.
Attributes
expiration noticeentertainmentplayfulsingle columnretentioncelebratorylongUS
In the library