
Naked Wines Australia
Subject line
Hey [NAME], last chance to grab 9 unique wines by small Aussie Winemakers for [AMOUNT] + delivery included!
What it is doing
This re-engagement email uses a conversational, personal tone from a named staff member. It features a clear, single offer with a strong discount and free shipping, reinforced by a money-back guarantee. The layout is simple, text-heavy, and relies on a single CTA.
Worth stealing
The email uses a highly personal and conversational tone, signed by a specific staff member, to re-engage a lapsed customer.
Attributes
In the library