Duolingo
Subject line
Welcome back! Check out your personalized learning plan
What it is doing
This re-engagement email uses a single-column layout with a clear, bold headline and a prominent CTA. The design incorporates a large, friendly illustration and a progress bar to motivate the user. The email effectively uses social proof and a clear value proposition to encourage continued engagement.
Worth stealing
The email effectively uses a progress bar and a clear, data-backed benefit statement to motivate the user to return to the app.
Attributes
re engagementeducationplayfulsingle columnretentionwarmshortUS
In the library