
Naked Wines
Subject line
Make amends with 9 wines for $39.99
What it is doing
This re-engagement email uses a single-column layout with a strong, emotional headline and a clear call to action. The design is text-heavy, relying on persuasive copy rather than product imagery to convey the offer. The footer includes standard legal and unsubscribe links, along with a physical address.
Worth stealing
The email uses a highly personalised and emotional tone, framing the re-engagement as a 'rekindling' of a relationship.
Attributes
In the library