Oura Research
Subject line
👋🏻 How do you experience & manage stress?
What it is doing
This email uses a very clean, minimal layout with a single column of text and a prominent CTA. The design relies on ample white space and a clear hierarchy to guide the user to the survey link. The use of a subtle grey background for the footer helps to visually separate it from the main content.
Worth stealing
The email offers a paid interview opportunity ($60) as an incentive for survey participation, which is a strong motivator.
Attributes
surveyhealth fitnessminimalsingle columnretentioninstructionalshortEU
In the library