
Patreon
Subject line
Authors & Dragons | Get 50% off your first month
What it is doing
This email uses a simple, single-column layout with a clear hero section for the offer. The design relies on a strong call to action and repetition of the offer, with a countdown element (May 4) to create urgency. The 'Claim offer to view' buttons act as secondary CTAs, hinting at exclusive content.
Worth stealing
The email effectively uses a time-limited offer and content teasers to drive upgrades from a free membership to a paid one.
Attributes
In the library