REI Co-op
Subject line
Your recent REI in-store purchase experience
What it is doing
This email is a plain text survey invitation, using minimal formatting and no images. It clearly states the purpose, expected time commitment, and deadline for the survey. The design is highly utilitarian, focusing solely on the call to action and necessary disclaimers.
Worth stealing
The email is entirely plain text, which is unusual for a post-purchase communication but effective for a simple survey request.
Attributes
surveyretail fashionplain textplain textretentionwarmshortUS
In the library