
ResMed
Subject line
You've forgotten something in your cart
What it is doing
This abandoned cart email uses a simple, single-column layout with a clear product summary. The design incorporates a customer testimonial and a call to action for booking a sleep coach, adding value beyond just the cart reminder. The prominent Black Friday sale messaging creates urgency.
Worth stealing
The email effectively combines an abandoned cart reminder with a promotional sale and a soft sell for a sleep coach consultation, adding value beyond a simple transaction.
Attributes
In the library