Run The Jewels
Subject line
Killer Mike's new solo project MICHAEL - OUT NOW
What it is doing
This email promotes a new album release, using a text-heavy, editorial style to convey the artist's message and critical reception. It features a full tracklist, press quotes, and tour dates, with multiple CTAs for listening, buying merch, watching videos, and purchasing tickets. The design relies on typography and content hierarchy rather than extensive imagery.
Worth stealing
The email effectively uses extensive text, including an artist quote and multiple press reviews, to build anticipation and provide context for the album release.
Attributes
product launchmedia publishingeditorialsingle columnacquisitioninstructionallongUS
In the library