
Safewill
Subject line
[Action Required] Keep Your Will Accessible – Avoid the $80 Unlock Fee
What it is doing
This email uses a very minimal, text-heavy design with a clear hierarchy. The primary call to action is a button, while secondary actions are text links. The email effectively uses a single column layout to guide the reader through the information.
Worth stealing
The email combines a credit card expiration notice with a reminder about the importance of updating a will, effectively linking two administrative tasks.
Attributes
In the library